Telco Performance Marketing – Digital Mediatekno Indonesia

Telco Marketing

How it works?
Imagine users journey to find savings & lending product in a digital or fintech platforms, but its being scaled to 17mn+ potential audience based on their prefrence through behaviour, profiles and others.

We Know Anthing, All Of It

Offline channels (geo-based)

Drug store, hospitals, clinics
Office locations
Convenience store e.g., Alfamart and Indomaret
Many others!

Online channels

Shopee (59 mn+ Telkomsel users)
Lazada (41 mn+ Telkomsel users)
Tokopedia (36 mn+ Telkomsel users)
TikTok
Zalora

Profiles

Age
Gender
Income
SES segment
Location, e.g., city, area, hometown, etc.
Activities, e.g., browsing, mobile apps
Potential interest
Mobile handset
Many others!

We can run high-accuracy targeting

Big and moving screen

Capturing customer attention with moving video and engaging ads

Mobile Display

Engaging customer through segmentized display ads right on their phones

Direct Messaging

Reminding customers straight to their phone inbox

Direct Telco Messages

Push Notification & SPLASH ADS

Minus One

Our Success Story

Fintech Company 1

Product

SMS and RCS

Audience optimization and Targetting:

Expanding high-intent audience pool through propensity modelling
Cross-channel re-targeting: Deploying the right channel sequence to lower drop-offs
Contextualized content, e.g., use-case based, to increase engagement

Campaign Result:

2-5x SMS Avg. CTR% uplift
8-10x WhatsApp Avg. CTR% uplift
1.5x Daily acquired leads run rate compared to baseline

Fintech Company 2

Product

WA Blast

Audience Optimization and Targeting:

Certain Age Group
Certain sector enthusiast app usage & SMS activity
Product Awareness
Leads Generation (apply loan)